About the Project

For Elite Insurance Partners' new location, I led the design and production of 35 custom wall graphics, creating a cohesive visual experience that reinforced brand identity throughout the space. I collaborated closely with stakeholders, junior designers, interior designers, and print vendors, coordinating design decisions from concept through installation.

This project showcased my graphic design expertise, including color theory, typography, composition, visual storytelling, and brand alignment, with a strong focus on designing at scale for real-world environments. Each wall graphic was thoughtfully composed to enhance the space and create visual impact. I also provided hands-on creative leadership, mentoring junior designers while overseeing composition, scale, and hierarchy to ensure every wall graphic met spatial and brand objectives.

The project required extensive print production knowledge, including large-format design, material considerations, and surface application awareness. I handled full print-ready file preparation, ensuring correct dimensions, bleed and trim specifications, CMYK color accuracy, image resolution, and final quality control. I worked directly with vendors to review proofs, address production constraints, and ensure consistency across all graphics prior to installation.

This project highlights my ability to combine creative direction, technical print expertise, and cross-functional collaboration to deliver high-quality wall graphics that translate brand storytelling into a physical space.