About the Project

For the InsureTrek project, I led the UI/UX design of a fully responsive website focused on clarity, usability, and conversion. Using Figma, I created wireframes, high-fidelity designs, interactive prototypes, reusable components, and a complete style guide to ensure visual consistency and scalability across the platform.

The website was designed with a mobile-first approach, optimized for both desktop and mobile experiences. I collaborated closely with cross-functional teams to align design decisions with business goals and technical requirements. Extensive usability testing was conducted across devices and screen sizes, allowing me to refine user flows and interactions to ensure a seamless experience for all users.

In addition to UI/UX design, I produced detailed application screenshots and visual walkthroughs to showcase functionality. I applied my graphic design expertise to support marketing efforts by creating ad creatives using Canva.

This project highlights my ability to blend strategic UX thinking, visual design, and cross-team collaboration to deliver a cohesive, user-centered digital experience.