About the Project

For ApplyForMedicare.com, I designed a comprehensive user experience focused on search-engine optimization, accessibility, and lead conversion. The project included both a lead generation landing page and a WordPress SEO website, each tailored to specific user and business goals. I began by creating the initial designs in Figma, developing prototypes to define layout structure and conversion points. The primary website was built using WordPress with the Elementor page builder, ensuring flexibility and ease of content management. The paid landing page design was prepared and handed off to developers to be built using React, with detailed design specifications to maintain visual consistency.

Both experiences were designed to be fully responsive across desktop and mobile. I collaborated closely with the marketing team, content writers, and web developers to align messaging, visuals, and functionality. Throughout the process, I conducted usability testing to ensure a seamless and consistent experience across devices and platforms. Beyond UI/UX design, I contributed by creating graphic design assets to support the overall brand and user experience. These included logos, infographics, banners, icons, and imagery used across both websites, helping create a cohesive visual identity.

This project showcases my ability to combine UX strategy, responsive web design, and visual storytelling, while working cross-functionally to deliver scalable, conversion-driven digital solutions.

Figma Designs: